PRODUCT LAUNCH

AGS COMPANY AUTOMOTIVE SOLUTIONS

A Story of Success

AGS Company Automotive Solutions is the world wide leading manufacturer of specialty lubricants, adhesives and aftermarket brake, fuel and transmission lines.

THE SITUATION

AGS Company Automotive Solutions is the world wide leading manufacturer of specialty lubricants, adhesives and aftermarket brake, fuel and transmission lines.

PROJECT

AGS introduced its EZ-Fit brake line kit as a fast, economical and superior quality solution to replacing steel brake lines in more than 100 million GM, Chevy, Ford and Dodge trucks and SUVs. Narrowly avoiding recall in the late ’90s, the makes and models experience a nearly 100 percent failure rate in the Rust Belt regions of North America. AGS hired DYS Media to earn coverage for the EZ-Fit in a number of industry-leading publications

PRODUCT LAUNCH

TACTICS

Identify the who, what, why, where, when and how of the core problem AGS solves, which is replacing rust-prone steel brake lines built over the chassis and below the body. It required extensive time and labor before the EZ-Fit arrived on the scene
Create media list of top outlets that would see the value of EZ-Fit to the domestic light and heavy truck industries
Work with editors, reporters and producers on reviewing the new product, which included mailing physical kits to influencers throughout the country and ensuring that we produce all the digital assets for which they could ever ask

AGS Company Automotive Solutions: Text

RESULTS

Print/digital, broadcast and video placements generated $203,876.87 in publicity value

Placed the EZ-Fit product line in such publications as Vehicle Service Pros, Ratchet+Wrench, Motor, Brake & Front End Magazine, Undercar Digest and Professional Tool & Equipment News
By increasing its digital footprint to such a high degree, DYS increased the value of AGS by $1.2 million prior to its sale to a private equity firm