EVENT PROMOTION & BRANDING
CG / LA INFASTRUCTURE
A Story of Success
CG/LA Infrastructure provides public and private sector organizations with services based upon 25 years experience covering all infrastructure sectors in the developed and developing world.
THE SITUATION
Global event promotion and branding were needed to help elevate CG/LA's message
PROJECT
CG/LA hosts proprietary Leadership Forums at which a global audience of infrastructure public policymakers, business leaders and academia congregate to create long-term value in the world’s infrastructure markets. CG/LA hired DYS Media to promote its leadership forums.
EVENT PROMOTION & BRANDING
TACTICS
-
Identify national and regional broadcast, print and digital outlets in which to position President Norman Anderson as a thought leader on infrastructure issues.
-
Isolate the top projects under discussion for awards at each leadership forum and segregate according to media markets.
-
Pitch the leaders behind multi-billion-dollar projects to their local media for regional coverage and to spotlight their work.
RESULTS
-
DYS placed Anderson on Fox Business Network, CNBC, Fox News Channel, SiriusXM, RealClearPolitics, New York Daily News and The Washington Times.
-
Saturated regional broadcast, print and digital outlets throughout the country with local leaders for the broadest possible business, political and consumer coverage.
-
Anderson became a go-to source for the media on national infrastructure issues and was able to continue earning great press with an in-house media team.
EARNED MEDIA KEPT CG / LA'S PROMOTION & BRANDING RELEVANT
CG/LA WAS FEATURED IN THE BELOW EARNED MEDIA
CNBC
Infrastructure policy should be a catalyst for private sector, infrastructure expert says
PR NEWS
"The U.S. infrastructure market is characterized by very high demand, while, at the same time, it continues to be plagued by regulatory and permitting hurdles," according to Norman F. Anderson, President & CEO of CG/LA Infrastructure, the firm bringing project sponsors, political leaders, and infrastructure executives together at the event.
THE WASHINGTON TIMES
There is no Republican or Democratic infrastructure. There is only the past (“doing things the way we’ve always done them”) and the future — having the courage and will to change the infrastructure business model and create budgetary channels that match our love of country with our obligation to the future.