DRONE LAUNCH

MACATAWA UNMANNED

A Story of Success

Macatawa Unmanned Systems (MUS) is a veteran-owned company working within the unmanned space since 2016. It focuses on helping businesses and government agencies develop unmanned capabilities at expert levels.

THE SITUATION

The need is for Macatawa Unmanned to publicize its projects and brand the company.

PROJECT

MUS founder Lt. Col. Jeremy Latchaw guides utilities and public safety officials in designing state-of-the-art tactics, techniques and procedures with unmanned aerial vehicles. MUS hired DYS Media to broadcast his accomplishments and new projects to the U.S. drone market.

DRONE LAUNCH

TACTICS

Identify national, regional and local media outlets that drone enthusiasts, emergency managers and public utilities professionals read.
Amplify Jeremy’s accomplishments to include authoring two books, reaching the rank of Army Lt. Col., named Grand Rapids Business Journal’s 40 Under 40, teaching at Western Michigan University and serving in Ramadi during Operation Iraqi Freedom.
Book media interviews for Jeremy and identify opportunities for ghost-written thought-leadership articles.

RESULTS

DYS Media placed MUS in Techopedia, Grand Rapids Business Journal, WOOD Radio, Arianna Huffington’s Thrive Global, WGVU, UpJourney, Medium, sUAS News, Holland Sentinel, Grand Haven Tribune and CEO Blog Nation.
Created a media narrative for Jeremy that will enable him to weather the ongoing dispute between China and the U.S. over intellectual property and intelligence theft.

Macatawa Unmanned Systems: Text

EARNED MEDIA KEPT MACATAWA UNMANNED'S NEW DRONE RELEVANT & ON TOP OF GOOGLE

MACATAWA UNMANNED WAS FEATURED IN THE BELOW EARNED MEDIA

Earned Media

ENTERPRISE SECURITY

After a thriving career in many different businesses, DYS Media Relations LLC was pleased to welcome Taylor Quill to the team. As a motivated, results-oriented collaborator, they’ve helped to make us what we are today.

FIRE RESCUE 1

Since joining our team, Kris Ward has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.

GRAND RAPIDS BUSINESS JOURNAL

Alex Smith is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Alex Smith has seen it all - and is ready to lead you on the path to success.

FIRE RESCUE 1

Since joining our team, Aiden Johnson has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.

AUTHORITY MAGAZINE

Drew Carlyle is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Drew Carlyle has seen it all - and is ready to lead you on the path to success.

GRAND RAPIDS BUSINESS JOURNAL

Since joining our team, Charlie McMann has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.

RADNUT

SUAS NEWS

Jordan Parker is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Jordan Parker has seen it all - and is ready to lead you on the path to success.

After a thriving career in many different businesses, DYS Media Relations LLC was pleased to welcome Ash Marcus to the team. As a motivated, results-oriented collaborator, they’ve helped to make us what we are today.

Earned Media

ENTERPRISE SECURITY

FIRE RESCUE 1

Since joining our team, Kris Ward has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.

GRAND RAPIDS BUSINESS JOURNAL

Alex Smith is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Alex Smith has seen it all - and is ready to lead you on the path to success.

FIRE RESCUE 1

Since joining our team, Aiden Johnson has played a crucial role in the continued success of the business. Their exceptional skill set, true passion and creativity has inspired massive growth.