Automating a Legacy
PROJECT
Reconstruct Tric Tool’s website to reflect their advancements and growth over the years. All while maintaining co-owners Tom Jackson’s and Jim Hondred's commitment to transforming fresh thinking into finished products.
CHALLANGE
Tric Tool’s growing facility looks more like an executive airport hangar than a job shop. It features the latest robotic technology, lean systems and engineers committed to ensuring the success of their products. Their previous website didn't reflect how much they had grown as a Tier 1 manufacturer.
TACTICS
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DYS Media worked with Tom Jackson to flesh out his version of success.
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We pored over past marketing materials and photos for digital assets.
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We took additional photos and videos of their facility.
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We created a theme for users to easily understand their precise equipment, value offering and dedication to service.
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DYS put the finely scripted descriptions on the front of the website for users to see and the backend for Google to find.
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We trained engineers at Tric Tool on how to update their site to eliminate future costs.
RESULTS
- Tric Tool’s customers and potential employees find them when they need their debugged products and solutions. Americans prefer equipment manufactured in America. They love efficiency and the Six Sigma approach. They trust Tric Tool when we pull it all together into a single user-friendly website!