REASON #1: PR BUILDS BRANDS

You can build better rockets than Richard Branson, Elon Musk and Jeff Bezos combined on your way to winning the space race, but it doesn’t matter if nobody is aware. In fact, all of the technology and aptitude in the world won’t improve your chances of succeeding when nobody can find you. Stop hiding! Build awareness and credibility for your firm, open your doors to high-quality prospects and attract the best job candidates through Public Relations.

REASON #2: PR BUILDS CREDIBILITY

Your prospects remain skeptical of your capabilities until you prove your worth. Referrals, case studies and testimonials help greatly, and they work best when you combine all three. The most effective method of getting business since the dawn of time remains referrals, but they don’t always work on their own. Prospects hearing a good word from trusted associates will open their doors to you. They will roll out the red carpet, however, when they see you in a brilliant feature news article or broadcast coverage. It sets a strong foundation on which to build a winning long-term business relationship.